Ethan Sooy is a senior operations and strategy professional with over 15 years of experience navigating complex organizational challenges. He has built a career helping businesses stabilize under pressure, evaluate strategic options, and execute programs that restore both financial health and operational stability.
Ethan earns stakeholder buy-in through a combination of level-headedness and disciplined execution. He specializes in navigating high-stakes situations, ensuring that even the most complex initiatives remain organized, transparent, and focused on the end goal.
While Ethan has broad expertise, he has deep experience within the healthcare and human services sectors, advising a wide range of clients, including:
Corporate & Service Providers: Assisting continuing care retirement communities, behavioral health centers, clinical groups, and specialized service organizations with operational performance.
Institutional Stakeholders: Advising investors, owners, and creditors navigating distressed or complex healthcare assets.
Ethan’s background spans the full spectrum of industries and is informed by years of firsthand experience in executive and operational roles. This dual perspective allows Ethan to bridge the gap between high-level strategy and the practical realities of day-to-day operations.
Key Skills & Expertise
Leadership
Restructuring & bankruptcy
Liquidity management
Financial modeling
Strategic planning
Complex business analytics
Strategic planning and change management
Performance improvement
Transaction support
Specialist in healthcare across the continuum:
Retirement Homes / CCRCs
Health Clinics
Behavioral Health
Specialty practice
Assisted Living
Memory Care
Experience includes private, and not-for-profit sectors.
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Senior Living Restructuring – Led the restructuring of a continuing care retirement community. Managed key stakeholders including residents, lenders, and creditors.
Behavioral Health Center Management – Provided interim management for a Chicago based behavioral health center. Directed budgeting, board reporting, and strategic planning, successfully achieving cost savings and strategic revenue growth.
Executive Leadership – Served as interim CFO for a defense equipment manufacturer with $500M in annual revenue. Led a team of over 20 professionals while managing lender relations, board reporting, and strategic M&A initiatives.
Health Center – Advised a federally qualified health center to deliver critical financial services, including forecasting, thirteen week cash flow modeling, and cost-reduction strategies.
Turnaround advisor – Collaborated with the finance team of a durable medical equipment manufacturer to overhaul the finance department and create financial models to drive cost reduction.
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Bachelor Science in Finance and a Bachelor of Science in Biology from The College of New Jersey
Certified Insolvency & Restructuring Advisor (CIRA)
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Turnaround Management Association (member)
Association of Insolvency & Restructuring Advisors (member)
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