Ethan Sooy is a senior operations and strategy professional with over 15 years of experience navigating complex organizational challenges. He has built a career helping businesses stabilize under pressure, evaluate strategic options, and execute programs that restore both financial health and operational stability.

Ethan earns stakeholder buy-in through a combination of level-headedness and disciplined execution. He specializes in navigating high-stakes situations, ensuring that even the most complex initiatives remain organized, transparent, and focused on the end goal.

While Ethan has broad expertise, he has deep experience within the healthcare and human services sectors, advising a wide range of clients, including:

Corporate & Service Providers: Assisting continuing care retirement communities, behavioral health centers, clinical groups, and specialized service organizations with operational performance.

Institutional Stakeholders: Advising investors, owners, and creditors navigating distressed or complex healthcare assets.

Ethan’s background spans the full spectrum of industries and is informed by years of firsthand experience in executive and operational roles. This dual perspective allows Ethan to bridge the gap between high-level strategy and the practical realities of day-to-day operations.

Key Skills & Expertise

Leadership
Restructuring & bankruptcy
Liquidity management
Financial modeling
Strategic planning
Complex business analytics
Strategic planning and change management
Performance improvement
Transaction support

Specialist in healthcare across the continuum:

Retirement Homes
Health Clinics
Behavioral Health
Specialty practice
Assisted Living
Memory Care

Experience includes private, and not-for-profit sectors.

- Crisis Response Leadership - Directed the COVID-19 response for Australia’s second-largest private hospital system (43 hospitals), guiding crisis management and planning that enabled the system to emerge successfully from the pandemic.
- Senior Living Turnaround - Led assessment and planning for a 30+ site Midwest senior living (AL/MC) organization, charting a path to restore covenant compliance, financial sustainability, and mission alignment.
- Community Hospital Chapter 11 - Advised bondholders of a distressed community hospital with a complex legal structure, rapidly evaluating prospects and guiding the strategy to protect collateral and maximize recovery.
- Hospital Merger Synergies - Co-led evaluation of two distressed New York State hospitals considering a merger; managed stakeholders and a 20-member Gibbins Advisors team to quantify, plan, and communicate opportunities.
- Independent Monitor – Mission Health (HCA Acquisition) - Oversaw HCA Healthcare’s $1.5 billion acquisition of the 7-hospital Mission Health System in North Carolina), monitoring compliance with commitments on capex, services, and charity care and liaising with the office of the NC Attorney General.
- Multi-Hospital System Turnaround (AU$2.2B) - Co-led a complex operational turnaround; within seven months, reduced Average Length of Stay by 10%+ and delivered AU$100 million in savings (vs AU$40 million target).
- CFA Charterholder (Chartered Financial Analyst)
- Bachelor of Business Administration/Bachelor of Laws (First Class Honors) from Macquarie University
- Master Certificate in Healthcare Leadership from Cornell University
- Certified Insolvency & Restructuring Advisor (CIRA)
- American Bankruptcy Institute (serves as Co-Chair of the Health Care Committee)
- CFA Institute (member)
- Association of Insolvency & Restructuring Advisors (member)
- Australian Institute of Company Directors (member)

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Ethan Sooy

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